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The impact of COVID-19 is unlike anything we’ve seen in this lifetime. It’s altered the way each of us lives, works and engages in ways previously unimaginable. Without question, the healthcare sector has taken the biggest hit as frontline doctors, nurses and staff members go to work every day, leaving their families at home and jeopardizing their own safety, with their sole mission to keep us healthy.
The pandemic has also taken an economic toll on the healthcare community. Elective procedures and services deemed non-essential have been postponed or brought to a halt, forcing practices across sectors to take drastic measures, from temporarily shutting down operations for anything other than emergencies to closing their doors altogether. Ophthalmology, dermatology and orthopedics are just a few examples of such sectors. Already feeling pressure from the challenge of increased competition, these practices in the wake of COVID-19 are revisiting how they do business and seeking new ways to boost patient relationships and drive revenue.
But with states loosening restrictions and patients beginning to reconsider that LASIK procedure or cataract surgery they were contemplating late last year, there is tremendous potential in the second half of 2020 and beyond for practices to thrive. The key is preparedness and ensuring they have the right tools and technologies in place to help them capitalize. One example – electronic self check-in technology enables more frequent, effective and efficient touch points with each individual patient, giving practices greater opportunity to communicate, engage and educate. This allows them to:
Today’s new reality is forcing healthcare practices to rethink their most immediate paths to revenue growth. Fortunately, the greatest opportunities very likely already sit within these practices as they exist today. To capitalize, practices need to take advantage of automation and technology that give them the freedom and capabilities to reinvent how they engage with patients. Those that do are poised for greater resiliency long term for a successful practice in a post-COVID world.