Meet the 2025 ClearwaveCUP Winners Redefining Efficiency in Specialty Healthcare
Celebrating Industry-Leading Patient & Revenue Outcomes for Healthcare Organizations
ATLANTA, GA — April 07, 2026 — As healthcare organizations face rising patient demand and ongoing staffing constraints, a group of high-performing organizations are proving that growth doesn’t have to come at the expense of efficiency or margins. Clearwave’s 2025 clearwaveCUP winners are scaling patient volume, reducing staff workload and exceeding revenue goals—without adding operational complexity.
“With multiple locations and lean teams, these organizations are redefining how successful healthcare organizations operate,” said Elizabeth Jones, Chief Client Officer at Clearwave. “They’re not just improving workflows—they’re building scalable systems that drive revenue growth, reduce staffing pressure and deliver better patient experiences.”
The 2025 clearwaveCUP winners are:
- Best in Scheduling: Marietta Eye Clinic
- Best in Scheduling – First Year: HMGS Dermatology
- Best in Registration: Dermatology Associates
- Best in Registration – First Year: Orthopedic & Sports Medicine Specialists of Green Bay
Across this year’s winners, a consistent pattern emerges—when patients are empowered with solutions purpose-built for complex healthcare organizations, new levels of efficiency and financial performance are unlocked.
Best in Patient Scheduling
Marietta Eye Clinic, an ophthalmology practice with more than 15 locations, leverages online scheduling to expand patient access while reducing administrative burden. By enabling patients to book appointments anytime, the organization saved more than 1,500 hours of staff time—freeing up resources and reducing reliance on call center support as patient demand continues to grow.
“We know patients prefer the flexibility to schedule on their own time,” said Dustin Bostwick, Senior Marketing & Communications Manager at Marietta Eye Clinic. “Online scheduling has helped us increase appointment volume after hours and on weekends, while easing the workload on our call center teams.”
Defining what ensures this success, Bostwick added, “I’ve seen what other vendors offer, and they just don’t have the level of customization that Clearwave Scheduling provides. That flexibility is critical for a practice like ours.”
For HMGS Dermatology, online scheduling has become a critical tool for both operational efficiency and practice growth. By reducing inbound call volume and enabling patients to book appointments independently, the organization has been able to support new providers and fill schedules faster—without increasing administrative workload.
Administrative Director, Suzanne Hauswald, says, “Our phone call volumes have gone down. New and existing patients are booking online, and it’s taking some of that phone traffic away. It’s a helpful resource for our new Doctor; a reliable tool she can leverage to fill her schedule and build an established patient base.”
Best in Patient Registration
Seeing more patients and higher collections—while achieving the lowest staff intervention rates in the industry—is a recurring theme for Clearwave clients. By driving an 85% increase in collection rates in their first year with Clearwave, Orthopedic & Sports Medicine Specialists of Green Bay (OSMS) has proven that amplifying collections demands a patient-led registration approach that makes upfront payments simpler for patients. Beyond consistent co-pay collection rates of 76%, OSMS also sees 60% of patients pay their ‘Today’s Balance’ immediately upon check-in.
“We’ve seen a clear rise in collections,” said Sandy Titulaer, BSN, RN and Clinical Applications Manager at OSMS. “The self-registration process makes it easy for patients to pay at check-in, while also helping us capture past-due balances and upfront payments for services like injections.”
Dermatology Associates has seen similar success with 95% kiosk adoption, the practice now checks in nearly 5,000 patients per month while reducing front desk staffing needs by 25%. This approach allows the organization to scale operations without increasing headcount. Practice Manager, Donna Hyland, shares, “Prior to Clearwave, we had 2-3 check-in positions based on the volume of providers and patients expected per day, plus a check-out person. We knew we needed additional help at the front desk, and we were having trouble finding staff.”
The improved experience has also created new opportunities to capture revenue earlier in the patient journey. “Collecting payments for services like cosmetics at the kiosk ahead of time has been a major benefit for our team,” Hyland added.
Together, these results showcase how healthcare organizations that adopt patient-led models are better equipped to meet modern patient demands and financial goals. “Real success comes from more than just technology—it comes from partnership,” added Jones. “We’re proud to support our clients as they transform their operations and unlock new opportunities for growth.”
Learn more about how leading healthcare organizations are achieving these results with Clearwave.
See past clearwaveCUP winners here.